Philips Applied Technologies has won an illustrious WorldStar award presented by the World Packaging Organisation (WPO). The packaging concept for Aptura light sources was recognized as advanced and innovative by the largest and most important affiliation of packaging professionals in the world today. Last October Philips Applied Technologies won a bronze “Gouden Noot 2006” award for this concept granted by the Dutch Packaging Organization.

WorldStar 2006 attracted 265 entries from 35 countries around the world. Out of this 130 were selected as WorldStar winners 2006 by the jury in their meeting in Poznan, Poland. The jury consisted of 23 representatives from the World Packaging Organisation and one representative from the International Packaging Press Organisation (IPPO).

 

Walter Verbokkem, Philips Applied Technologies Packaging Development, states: “By using an integral approach and by combining packaging characteristics we were able to realize an innovating unique plastic packaging concept that can be applied on all types of light sources for backlighting, 32, 37, and 42 inch. With a minimum of material the concept gives maximum protection. Next to this the design is very user-focused and can be opened easily. Besides, the packaging design allows optimal efficiency for the logistics process.”   The backlight Fluorescent tubes are extremely vulnerable and expensive. They are used in flat panel TV’s. Especially challenging was the specification that the tubes are not to be touched on the outside as the coating materials are used there.

 

Press inquiries please contact:

Joost Maltha Philips Applied Technologies High Tech Campus 5 5656 AE Eindhoven The Netherlands Phone: +31 40 27 48882 E-mail:joost.maltha@philips.com

 

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 125,500 employees in more than 60 countries worldwide. With sales of EUR 30.4 billion in 2005, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.