31 August 2006

 

Berlin, Germany – Today, Royal Philips Electronics (NYSE: PHG, AEX: PHI) is presenting Lifestyle Home, the results of a new and unique design research project, at IFA 2006 in Berlin, Germany. Lifestyle Home includes three prototypes that present a vision for connected living in the future that embraces a diversity of tastes, habits and needs. Lifestyle Home is the result of a unique collaborative approach to innovation between Philips Design, Philips Applied Technologies, Philips Research and Philips Semiconductors.

 

The Lifestyle Home concept demonstrates the use of a clear user focus to generate innovative product propositions. "Philips Applied Technologies applies the latest digital technologies to create products that take account of user preferences. Creating interactive home entertainment devices that offer new and enhanced experiences for people, that are very easy to use and dynamically adapt as use evolves are central to our design and development strategy," says Aart van Gorkum, Senior Vice President at Philips Applied Technologies.

 

The prototype features a host of emerging technologies, such as intelligent contextual mood-lighting, CE-HTML, Near Field Communication (NFC), and Contactless Purchase. Lifestyle Home demonstrates Philips Applied Technologies' capability in developing 'first-of-a-kind', technically feasible and eye-catching concepts in a very short timeframe.

 

People want to make use of their content in ways that best suit their needs using their preferred devices according to their circumstances.. Lifestyle Home presents three 'experience prototypes' each targeting a specific user group represented by three different personas (fictional characters whose needs and values are representative of a typical user group). The prototypes focus on three key user experiences (1) easy personalization, (2) intuitive use and (3) content flow. All are accessed via a television-based 'lifestyle home menu' that provides personalized access to local, online and broadcast content and services.

 

Menu with extensive customization features

 

 

The central feature of the Lifestyle Home menu is that it enables extensive user customization. The standard menu categories can be arranged, removed and renamed to suit user preferences. Users can also add their own categories and fill them with content they find interesting such as from online services. The menu also allows for the easy management of peripheral lifestyle devices such as 'AmbiLamp', photo frames and 'media tablets'.

 

Lifestyle Home truly embodies the Philips brand promise of Sense and Simplicity. "Our lives are filled with unavoidable complexity. Whilst we enjoy the wide range of content available to us, we also want it to be accessible, understandable and clear. Lifestyle Home represents a means to achieve that, no matter what the user's level of comfort with the digital age," says Gavin Proctor, Creative Director at Philips Design.

 

"This collaborative approach to innovation helps us drive growth by combining our people-based insights with technological input. When you then add strategic marketing objectives from the businesses, you have a potent combination for developing new business propositions and expanding the frontiers of business roadmaps," says Paul Gardien, head of New Solutions Development at Philips Design.

 

High resolution pictures:

Click image to download high resolution image (zipfile)

 

Press inquiries please contact:

Philips Applied Technologies
Joost Maltha
Tel.: +31 (0) 40 27 48882
E-mail: joost.maltha@philips.com
www.apptech.philips.com

 

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of $37.7 billion (EUR 30.4 billion) in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 159,200 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter