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Philips Applied Technologies supports regional innovation with sponsorship of first international robotics festival in the Netherlands

7-9 April, 2006

 

Eindhoven, The Netherlands - By supporting the first European robotics festival 'RoboLudens' Philips Applied Technologies intends to boost technological innovation in the development of robotic applications in the Technology Triangle Eindhoven, Aachen, and Leuven. Furthermore, the organization wants to bridge the gap between human interaction and technology. The Philips Applied Technologies RoboCup Team is one of the main initiators of this major event that takes place from 7 April until 9 April in the Beursgebouw Eindhoven.

 

"Robots" have often been taken as central theme in movies/ films. Mostly in a fear-raising role when getting out of control or used as weapon by the bad guys to get control over the good guys. The first use of robots in a film dates back to 1920's. The use of robots to become more productive and to make our lives easier is still a challenging matter where imagination, end-user insight and leading technology need to go hand in hand in order to set steps ahead.

 

The past century we have seen robotic applications optimizing industrial processes. Philips Applied Technologies strongly believes that there will be a healthy business growth opportunity for robotics in Philips related products. That is why Philips Applied Technologies has been investing in domestic and autonomous robotics since the late nineties.

 

To discover possibilities of artificial intelligence in combination with mechanics Philips Applied Technologies has decided to participate in the RoboCup league and has set up a RoboCup Team. The team consists of engineers and technologists that together develop and "coach" a team of autonomous soccer playing robots. By bringing together experts on audio, video, software, vision and mechatronics Philips Applied Technologies created a learning environment in which unknown territory in robotics can be discovered.

 

The realization of robotic appliances is a challenge that demands a synthesis of functionalities – including the capacity for verbal dialogue, facial recognition and motion detection. With the powerful portfolio of competences Philips Applied Technologies has, the organization is able to develop advanced integral robotic solutions. Not only for RoboCup football, but as spin off, also for other functionalities in Healthcare and Lifestyle.

 

By supporting the RoboLudens festival Philips Applied Technologies hopes to stimulate awareness and knowledge sharing on Robotics for human use, in the region and international. This will also support Philips to create simple, intuitive, meaningful and more enjoyable interaction with modern technology in general. The development of robots to which people can comfortably relate is a next step in making people's lives easier and so improve the quality of their being.

 

For more information and pictures about the Philips Applied Technologies RoboCup Team:
http://www.apptech.philips.com/robocup/downloads.htm

 

For more information about RoboLudens:
http://www.roboludens.nl

Press inquiries please contact:

 

Europe
Philips Applied Technologies
Joost Maltha
Tel.: +31 (0) 40 27 48882
E-mail: joost.maltha@philips.com
www.apptech.philips.com

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of $37.7 billion (EUR 30.4 billion) in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 159,200 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.